Willem began his career with a foundation in law before moving into business and communication. He led two advertising agencies through significant digital change and spent years as a digital publisher before moving into the international development sector, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly, he brings a marketer's instinct for clarity and a strategist's eye for how organisations grow. His training spans AI business strategy at MIT alongside formal studies in law and marketing, which means he thinks carefully about how legal services need to evolve to meet the real needs of modern businesses.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)
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