Willem van der Merwe
Co-Founder
Willem co-founded Lawyerly after twenty years of running and advising businesses, most of which were spent as a client of law firms rather than a member of one. He had seen how legal advice tends to arrive: late, priced by the hour, and detached from the commercial decision that prompted it. Lawyerly grew out of a conviction that it could be done differently.
He read law and marketing at university and later completed MIT Sloan's executive programme in artificial intelligence and business strategy. His career before Lawyerly took in two advertising agencies, which he led through the industry's move to digital, several years in digital publishing, and a period in international development, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly he is responsible for growth and for the client experience, ensuring our clients receive the legal support they need.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)
Brokers are usually the first to hear about a client's legal problems, and often have nowhere obvious to refer them. Lawyerly was set up to take that work on, alongside brokers rather than around them.
Willem van der Merwe
Co-Founder
The risks that sit beyond cover
Much of what goes wrong in a small business never reaches an insurance policy. A contract that does not hold. A supplier who stops paying. A hire that becomes a dispute. These matters sit just outside cover, and they usually reach a solicitor only once they have become expensive.
Lawyerly deals with those matters. Your clients get a named solicitor for a fixed monthly fee, so the work is done early rather than after the event. It sits alongside the cover you arrange.