Intellectual property and trade mark playbook
Safeguard your brand and business assets with expert advice on intellectual property and trademark protection.
What's inside
- Understanding intellectual property
- Identifying and protecting your IP
- Common IP pitfalls and how to avoid them
- Protecting your IP online
- Dealing with trade mark infringements
- The role of IP in business valuation
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Willem van der Merwe
Co-Founder
Willem van der Merwe
Co-Founder
Willem began his career with a foundation in law before moving into business and communication. He led two advertising agencies through significant digital change and spent years as a digital publisher before moving into the international development sector, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly, he brings a marketer's instinct for clarity and a strategist's eye for how organisations grow. His training spans AI business strategy at MIT alongside formal studies in law and marketing, which means he thinks carefully about how legal services need to evolve to meet the real needs of modern businesses.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)