Willem van der Merwe
Co-Founder
Willem co-founded Lawyerly after twenty years of running and advising businesses, most of which were spent as a client of law firms rather than a member of one. He had seen how legal advice tends to arrive: late, priced by the hour, and detached from the commercial decision that prompted it. Lawyerly grew out of a conviction that it could be done differently.
He read law and marketing at university and later completed MIT Sloan's executive programme in artificial intelligence and business strategy. His career before Lawyerly took in two advertising agencies, which he led through the industry's move to digital, several years in digital publishing, and a period in international development, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly he is responsible for growth and for the client experience, ensuring our clients receive the legal support they need.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)
We would rather work with the people businesses already trust than try to work around them. It is better for the client, and it is the only version of this that lasts.
Willem van der Merwe
Co-Founder
Businesses trust the people who already know them
A small business rarely goes looking for a solicitor. It asks the people it already trusts: the broker who placed its cover, the accountant who sees its numbers, the investor who backed it. Most of the legal problems those businesses run into never reach a policy or a spreadsheet, and until now there was nowhere sensible to send them.
Lawyerly was built for that moment. A named, SRA-regulated solicitor on a fixed monthly fee, working alongside the advice the business already gets. The introduction is recognised, the client is looked after, and the person who made the introduction remains the one who solved the problem.