Franchising playbook
Learn everything you need to know about scaling your business.
What's inside
- Evaluating your franchise readiness
- Protecting your brand and intellectual property
- Crafting robust franchise agreements
- Financial planning and franchise fees
- Managing franchise relationships and ongoing support
- Reviewing, refining, and growing your franchise network
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Willem van der Merwe
Co-Founder
Willem van der Merwe
Co-Founder
Willem began his career with a foundation in law before moving into business and communication. He led two advertising agencies through significant digital change and spent years as a digital publisher before moving into the international development sector, working on programmes across South East Asia and Sub-Saharan Africa.
At Lawyerly, he brings a marketer's instinct for clarity and a strategist's eye for how organisations grow. His training spans AI business strategy at MIT alongside formal studies in law and marketing, which means he thinks carefully about how legal services need to evolve to meet the real needs of modern businesses.
Qualifications
BA Law; AI Business Strategy (MIT); Nomadic Marketing (UCT)